No matter how well designed a website is, without the right traffic, it can never give you the conversion rates and sales you want and need. Getting targeted visitors to your site depends primarily on two factors: how much time you have and how much money you have to spend.
If you have more time and less money, it is advisable to make efforts to attract free traffic. However, if you have more money, but less time, it might be more practical to buy traffic from a reputable provider. Both practices have their own pros and cons and choosing the best approach is only a matter of weighing your needs and your available resources.
If you choose to buy paid traffic to your website, most webmasters opt for placing ads on major search engines like Google, Yahoo and Bing and on online magazines and trade journals. To get the most out of paid advertising, you need a website that converts well and be ready to experiment with the advertisement to generate the greatest click through rates; otherwise, you are wasting a great deal of your marketing dollars on advertisements that don’t really help you convert.
Another option is to buy website traffic in bulk which is typically the most affordable method that also guarantees a constant and steady flow of targeted visitors to your website, which is exactly what you need to attract potential customers and possibly, repeat business. When you buy quality traffic, interested visitors come from domain redirection, full page pop-unders and interstitial ads, all of which can help direct targeted consumers to your website.
Free traffic, can be acquired by using various organic means such as search optimization and traditional online marketing means like link building and other unpaid methods. The major advantage of free traffic is that it is less expense (provided the user knows the ins and outs of SEO). However, organic online marketing methods take time and a lot of patience to perform and to expect results. While slow at the beginning, organic marketing becomes unstoppable once it gains momentum, although constant attention is needed to keep up the pace. A combination of unpaid and paid methods of attractive targeted traffic is the best way to ensure online marketing success.